Earlier this week, we launched a brand new redesign of the Glif. It represents over a year in development, and I’m really proud of how it turned out.
When we designed the original Glif, we wanted it to be as dead simple and easy to manufacture as possible, so one of the design decisions we made was to have it only fit a naked iPhone 4. This allowed for the Glif to be a single piece of molded plastic with no moving parts. This was crucial, as it was our first time to ever manufacture something, and any added complexity would have surely tripped as up.
As we’ve grown and learned new things over the past 3 years, we wanted to tackle the idea of making an adjustable Glif, without losing the simplicity and ease of use of the original. I’ll leave that to you to judge if we achieved that, but I’m happy with the result.
You can check out the new Glif here.
November 29, 2013 / 10 notes
Jack [Dorsey] is very much into how can you take something and simplify it down to its essence.
I’ve used Square Cash a few times since it’s launched; it really is incredibly simple.
November 11, 2013 / 0 notes
I liked this one.
October 23, 2013 / 13 notes
September 24, 2013 / 23 notes
Tom and I are pretty pumped to announce our new Kickstarter project today for the Neat Ice Kit. What is the Neat Ice Kit, you ask? Well, it’s a set of tools for creating beautifully clear ice for a variety of cocktails, right at home. The included tools allow you to create three distinct types of ice, which will cover the gamut of different cocktails.
The Kickstarter project page and video should help explain everything!
We’ve been working on this project for over 9 months. It started as a vague notion of a direction we wanted to dabble in, and after countless iterations, we arrived at the Neat Ice Kit. Obviously this is a new direction for Studio Neat, but we are excited to see where this takes us.
As always, your support is very much appreciated. And, if you have a friend or family member who you think this project is perfect for, please pass along the link to our Kickstarter page!
August 28, 2013 / 12 notes
June 23, 2013 / 10 notes
June 10, 2013 / 14 notes
June 7, 2013 / 63 notes
Complexity is the coward’s way out. But there is nothing simple about simplicity, and achieving it requires following three major principles: empathizing (by perceiving others’ needs and expectations), distilling (by reducing to its essence the substance of one’s offer) and clarifying (by making the offering easier to understand or use).
Worth a read.
June 5, 2013 / 8 notes
Last year Tom and I wrote a book, entitled It Will Be Exhilarating, about our experiences making products and forming a company. We wrote it to offer guidance and inspiration for those charting a similar path to us, and it covers topics such as running a small business, creating hardware products independently, launching a Kickstarter project, and tips for promoting your products. We’ve received some great feedback–it truly seems to be helping and motivating people with their own projects.
We have decided now to make this book free to read online. You can check it out at http://exhilarating.studioneat.com/. The page is responsive and retina ready so it should look nice on any size screen. Bookmark the page to the home screen of your iOS device for a chrome-free reading experience. And, if you’d like to read on your ereader of choice, the ebook is still available for $5.
Please let us know what you think!
May 2, 2013 / 7 notes
This year, Apple’s developer conference, WWDC, sold out in less than two minutes. Many developers were unable to acquire a ticket, and thus a discussion has erupted about how to “fix” WWDC. The knee-jerk response is to significantly expand the conference, but Jeff Lamarche gives some good reasons why this would fundamentally change the tone and vibe in a negative way. A SXSW-ification, if you will. Daniel Jalkut suggests a more extreme route, getting rid of WWDC all together. My general impression is that people are happy with WWDC in terms of its size; it’s clear the main problem is the demand for tickets far exceeds the supply.
To me, this becomes a fascinating design problem. Let’s say, in this exercise, that Apple wants to keep WWDC as is, in terms of the number of attendees, location, and number of Apple engineers on site. We can then focus on a single problem: how to best distribute the 5,500 (or so) tickets.
John Siracusa suggests a lottery. I think he’s half right.
The non-guaranteed applicant is entered into a lottery. The coveted guaranteed entry, however, is achieved in a few ways:
I think a model like this could work for WWDC. For example:
Any tickets not given to guaranteed entrants would be put in the lottery. I think something like this is a bit more equitable than a straight up lottery, and certainly more so than this year’s rolling of the browser refresh dice.
One last note. I’m surprised the aspect of badge sharing hasn’t been mentioned more. Two or three people can get a ton out of WWDC, even if only one body is allowed in Moscone West at a time. I’m sure badge sharing already happens unofficially, but if Apple were to officially endorse the idea, it would effectively double the number of people who get to participate in the conference, while still keeping the numbers where Apple wants them within the facility.
April 30, 2013 / 16 notes
Dom Hofmann, co-founder of Vine. (via The Verge)
April 25, 2013 / 11 notes